Raymond Verheijen (1971) has been attracting attention in the media and on Twitter for years with his occasionally provocative statements about coaches that train their teams incorrectly, leading to bad performances and unnecessary injuries. Some consider him a know-it-all, but his groundbreaking methods are based on objective insights and are proven to be effective over and over again. There’s a good reason he has coached and advised many domestic and foreign top-division clubs and has since 2000 been the only one in international football involved in all European Championships and World Cups, with the national teams of the Netherlands, South Korea, Russia and Lionel Messi’s Argentina.
In 2009 Verheijen founded the World Football Academy in order to set in motion a revolution in the conservative football world on all continents. In his widely praised courses he uses meticulous reasoning to show how top-division clubs and well-known coaches also have short-comings regarding their players and how things should really be done. In ‘How simple can it be?’ he now also explains this to the general public, using straightforward examples and comprehensible language. Meanwhile Verheijen tells many amusing and surprising anecdotes about the football world and the celebrities with whom he has worked.